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Resources: Advertise on This Web Site
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ConstructionWebLinks offers advertisers a variety ways to reach its audience of professionals, technicians and workers involved in construction, engineering, architecture, facility management and infrastructure.
The audience includes project owners, contractors, builders, engineers, architects, lenders, trade contractors, facility managers, suppliers, manufacturers, insurance professionals, regulators, land surveyors, landscape contractors and financial professionals.
The audience is large and sophisticated and includes many frequent visitors.
Following are ways to reach this site’s audience:
 | Google AdWords: Advertisers can place their ads – text, image or video – on this site or on specific pages or groups of pages on this site by participating in Google’s Ad Placement Targeting program. Advertisers also can specify the particular ad unit size that they wish to use.
Advertisers can choose either pay-per-click (CPC) or cost-per-page-view (CPM) pricing for their ad campaigns in the Placement Targeting program. (CPC advertisers pay a set price each time a visitor clicks on their ad. CPM ads are priced per 1,000 page impressions or views of the page containing the ad.)
To learn more about Google’s Ad Placement Targeting, click here. To learn how to create a placement-targeted ad campaign, click here. For FAQS on Ad Placement Targeting, click here. Placement targeting formerly was called site targeting.
To create a placement-targeted ad campaign on Google if you already have an AdWords account, follow these steps:
| 1. | Log into your Google AdWords Standard Edition account by clicking here.
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| 2. | On the Campaign Summary page, find the table titled “Online Campaigns.”
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| 3. | At the top of the table, in the “Create a new campaign” section, click on “Placement-targeted.”
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| 4. | Follow the sign-up wizard instructions to create your campaign.
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If you do not have an AdWords Standard Edition account, click here and then click on the “Start now” link. You will be taken to a special page for opening an AdWords account. Once your account is opened, follow the steps above to use Ad Placement Targeting on ConstructionWebLink.com.
Placement Targeting advertisers can specify the price they wish to pay for ads, daily maximums and other details as they do with other Google ads.
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| CareerBuilder for Employers: Through its affiliation with CareerBuilder, ConstructionWebLinks offers construction industry employers a powerful set of tools to find top quality employees in today’s increasingly challenging job market. The resources include advertisements for job openings, discount plans when multiple job ads are placed, access to resume databases, hiring assistance and career fairs. Click here for details.
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| CareerBuilder for Job Seekers: If you are looking for a job or want to learn about new opportunities, CareerBuilder can help improve your resume, help distribute it and provide access to other job-hunting resources. Click here for details.
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| Advertising Campaigns: ConstructionWebLinks accepts a select number of image advertisements from advertisers and ad agencies. Pricing is on a page-view (or CPM) basis. Detailed proposals for campaigns, with rate offers, are welcome. Click here to contact us.
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| Affiliations: ConstructionWebLinks considers offers of affiliations from companies and organizations with quality services or products that would be of use to our visitors. Detailed proposals for affiliations, with commercial details, are welcome. Click here to contact us. |
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